Our Story

Our Story

My Love for Glasses!

I always had a passion for glasses since I can remember. I felt like every kid who never wore a pair of spectacles, but always wanting to try out someone else's as if it were trendy to have bad eye sight. Back in the 80's and 90's you only wore glasses if you needed a prescription. Although sunglasses were always trendy, regular glasses without lens was taboo. Thanks to many celebrities, it became cool again to wear eyeglasses without a prescription. Glasses can compliment a face and enhance the features of your face as well as bring out the tone of your skin. You can express your self in many ways. In June of 2019, I decided to launch Timetoshade.com to share my interest as well as build a brand around a cause that is very dear to me. I hope you enjoy what we offer and share the ♡!

Founder & CEO - Yishai Grossman      

In 2017, Time to Shade became part of the Les Casual Family of Companies.

Our Mission

Our stated mission is to transform lives through sight by the way we treat others. Helping others smile will benefit all of us in the process.

Our Vision

Time to Shade has a simple purpose - to bring affordable and fashionable eyewear to the public. We believe this is the best way for our business to grow.

Our Creed

We believe you will love your glasses. Your satisfaction is guaranteed. Contact us within 7 days of delivery of your glasses.

Our Impact

Through love and friendship we hope to transform peoples lives through eyesight one person at a time.