I always had a passion for glasses since I can remember. I felt like every kid who never wore a pair of spectacles, but always wanting to try out someone else's as if it were trendy to have bad eye sight. Back in the 80's and 90's you only wore glasses if you needed a prescription. Although sunglasses were always trendy, regular glasses without lens was taboo. Thanks to many celebrities, it became cool again to wear eyeglasses without a prescription. Glasses can compliment a face and enhance the features of your face as well as bring out the tone of your skin. You can express your self in many ways. In June of 2019, I decided to launch Timetoshade.com to share my interest as well as build a brand around a cause that is very dear to me. I hope you enjoy what we offer and share the ♡!
Founder & CEO - Yishai Grossman
In 2017, Time to Shade became part of the Les Casual Family of Companies.